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The Simply Marketing Show

Sep 25, 2020

The introvert’s guide to building a personal brand


By its very nature, building a personal brand business is about being seen. It’s all about networking, and for introverts, that’s about as scary as it gets!


The thought of making yourself visible, whether in person or in the content you put out, is daunting, exhausting even, for an introvert, in other words it’s the only way to grow your business to its fullest potential.


However, just because you’re an introvert in business, doesn’t mean you can’t be successful. In this podcast, I talk to Fifi Mason, a visibility coach and visual brand strategist who specialises in helping introverts to build their personal brand. Fifi helps introverts to get in front of new audiences, to discover their authentic voice that people can relate to, and to build positive, trusting relationships with clients.


So, if you’re an introvert in a service-based industry, there’s plenty you can do to raise your profile and boost business. Listen to this podcast now for an introvert’s guide to building a personal brand…


What we discuss:


  • How to tell if you’re an introvert
  • The difference between introversion and shyness
  • Why showing vulnerability can help people to trust you
  • How to implement the marketing concept of ‘know, like, trust’ as an introvert
  • Why introverts need to do things their way


What you will learn:


  • Simple steps to start making yourself more visible
  • How to find your true voice
  • Why over-thinking is bad for business
  • Questions that help you reframe your self-doubts
  • Techniques for an introvert to develop a personal brand


More about Fifi

Fifi Mason is a Personal Brand Strategist and Visibility Coaching, helping introvert entrepreneurs and small business owners get visible and develop a personal brand business that aligns with their personality.

She is also the host of The Quietly Successful Summit 2020, which features renowned speakers such as Mark Schaefer, Andrew & Pete, Matthew Pollard, Clare Josa and many more.

To find Fifi

If you’re an introvert and you’d like to know more about how to build a personal brand, connect with Fifi Mason on Linked In or visit her website for helpful tips and advice and one to one coaching

Check out Fifi's free give away here


If you want to learn more about building a successful brand check out My podcast Episode 71 How to build a stronger brand or Episode 42 How to find your brand voice.

Learn more marketing tips on how to grow your business at


To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.


For more marketing tips and advice, get in touch with me at, or visit for downloadable resources and marketing workshops and courses.


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